Bayarmaa 20820007

Adidas, Samsung partner on mobile phone MiCoach

My run, My Rhythm, miCoach

Product:

Adidas and Samsung are working together. Today as a result of their cooperation they offer us a quiet new brand- mobile phone that can coach. Doesn't it sound good? There are 220 different programs (losing weight, marathon) from where you can choose your plan according to your level of training to achieve certain goals. Also MiCoach include a 2-megapixel camera, 1GB MP3 player, Bluetooth, and quad- band connectivity. Therefore it gives you much information such as heart rate, distance covered, and speed of your running. Besides, you can listen to the music that fits to your tempo of running. One disadvantage of MiCoach is not bright display, in the sunny day it can cause some problems. . The companies said this mobile will work with Addidas shoes. Gears you need from Adidas are top and sneaker.

Price:

Pricing have not set yet but in Europe MiCoach will cost 304$ - 608$ depending on services that customer will choose. In North America price does not set yet. Price is expansive because it includes many features. Also you can choose your Micoach from variety of colors such as Dark Gray, Tech Silver, Pink, Red, Blue and etc.

Place:
In the retail stores MiCoach will sell in Europe from this month and in United States by 2009.

Promotion:

As it is a new product you can find some latest articles in the newspaper and if you are looking for more information you can visit http://www.micoach.com/ . I hope very soon we will see the new MiCoach’s ad on TV.

My opinion:

Now days mobile phones are one of the most important part of our daily life almost everybody have their own mobiles. I think it is a good idea-MiCoach. If my mobile contains this kind of features and plus ‘Coach’ it is amazing. Maybe many people agree with me. I think it can attract many customers not depending on their age and gender satisfying their needs and wants. According to the text book that is what Marketing is- satisfying customers needs and wants. In case of Mongolia many people like luxury mobiles with many functions and unique style. Probably they will buy it.

References:
http://lfpress.ca/newsstand/Business/BusinessMonday/2008/03/10/4958781-sun.html
http://www.google.com/
http://www.micoach.com/