Summary
Apple’s iPhone ‘s users are asking the function of GPS(Global Positioning System). The smartphone’s chief competitors like blackberry offer real satellite navigation systems. And Nokia is also considering GPS strategically important that last year it spent $8.1 billion to acquire Chicago’s Navteq; a digital mapmaker that supplies all the major navigation device companies.
As a matter of fact, iPhone provide GPS but it is often described as pseudo GPS to determine its location. Instead of getting a true location fix from the GPS satellites orbiting Earth, it determines its position in part by using the nearest cell towers, using technology from Google. The thing is that it isn’t quiet accurate. Sometimes it shows you a block or two away from where you actually are. Frequently it will put you within 100 feet.
My opinion
I am not using iPhone. I am using Samsung’s Anycall. It functions as camera, mp3 player, movie viewer, blue tooth, calculator, memo, dictionary and etc. It is obvious that cell phone is evolving in a way of combining numerous functions inside of it. Navigation function hasn’t embedded in mobile phone yet but I think in couple of years it will be very common to find navigation in the ordinary cell phone. Navigation will work in various ways and it will create numerous new business opportunities. Can you imagine that if one is hungry, cell phone automatically recommend you the nearest restaurant. Can you imagine that if one gets hurt, the cell phone find the nearest hospital and asking for an ambulance. Cell phone navigation will be the most popular advertising tool because it brings right information for the right people. In my perspective, if cell phone’s navigation system is combined with database system, it will have huge impact on the society because cell phone, itself can sort out highly desired information for the cell phone owner based on what he chosen in purchasing history.
As a matter of fact, iPhone provide GPS but it is often described as pseudo GPS to determine its location. Instead of getting a true location fix from the GPS satellites orbiting Earth, it determines its position in part by using the nearest cell towers, using technology from Google. The thing is that it isn’t quiet accurate. Sometimes it shows you a block or two away from where you actually are. Frequently it will put you within 100 feet.
My opinion
I am not using iPhone. I am using Samsung’s Anycall. It functions as camera, mp3 player, movie viewer, blue tooth, calculator, memo, dictionary and etc. It is obvious that cell phone is evolving in a way of combining numerous functions inside of it. Navigation function hasn’t embedded in mobile phone yet but I think in couple of years it will be very common to find navigation in the ordinary cell phone. Navigation will work in various ways and it will create numerous new business opportunities. Can you imagine that if one is hungry, cell phone automatically recommend you the nearest restaurant. Can you imagine that if one gets hurt, the cell phone find the nearest hospital and asking for an ambulance. Cell phone navigation will be the most popular advertising tool because it brings right information for the right people. In my perspective, if cell phone’s navigation system is combined with database system, it will have huge impact on the society because cell phone, itself can sort out highly desired information for the cell phone owner based on what he chosen in purchasing history.
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