High quality, affordable, overseas medical care /When you're out of quality you're out of business./
In the last class we watched videos about unusually and affordable hospitals in Thailand. It was very interesting for me so I made a research about one of them in order to know how they attract their patients and how they keeping and adding the number of visitors. I found that biggest and high qualified hospital in Thailand is Bumrungrad which founded in 1980. Now hospital offers state-of-art diagnostic, therapeutic and intensive care facilities in a one- stop medical care. Every year hospital serves one million patients all over the globe including clients who live in Thailand. About 400000 of them are international patients from 190 countries. Bumrungrad’s goal is to provide world class medicine and service so patients served by highly educated and professional 945 doctors and 700 nurses. They also offer services like: International Medical Coordination Office, Languages, Airport service and Travel and Visa services for visitors from overseas.
My opinion
According to the number of visitors and offered services I made an inference that they really understood what the people’s need is and what they can do to satisfy these needs. Hospital business is business where you should not make mistakes because target always asks about high quality, safety and affordable price. Bumrungrad fulfilled all of these 3 main categories and plus they offering special services for international patients that they can’t experience in their own countries. Also it offers an opportunity for visitors to get all things they need in one place while you are staying in the hospital for treatments. Things you should not worry about: inpatient accommodation, hospitality residence, food and beverage services, shopping, international patient center and transportation because you can find them in the hospital easily. For example these are the shops available for visitor’s convenience: 99 Minimart(convenience store), AM hair salon, Get the book, Healthy Max(medicine store), Better life and Baby shop( big wallet share in the market). Therefore I want to mention the interior design of the hospital .It designed to be similar to any luxury hotels interior style and it is very unusual compare to other boring common hospitals which are operating in the same field. Also rooms are designed to make people to feel warm hospitality of Thai country. Additionally about price it is very affordable, compare to states it is less by10% so buy the rest of the money visitors can travel and experience hospitality, culture and unique food of Thailand.
High quality always gives people confidence about safety.
No comments:
Post a Comment