REBUILDERS!

...you will be called Repairer of Broken Walls, Restorer of Streets with Dwellings....
Isaiah 58:12

May 22, 2008

20820007 Entry – 11

Your Employees Are Dying To Be Heard

Poor communication could be costing you business in more ways than you might imagine.

By Carmine Gallo

/Summary/

A firm which is working 60 year on research - Opinion Research (IUSA) found that ‘poor communication’ is main factor that makes employees to annoy. And unsatisfied and unhappy employees may cause danger in your business that you will never imagine. So they are suggesting some suggestions how to make better communication between your employees.
Solicit opinion. In U. S many employees think that they can not participate and influence in the organizational activities. Also in 2007 research showed that employees were annoyed by their managers who are failed to talk about company’s news.
Communicate change. We are living in constant changing economy so that managers should communicate with their workers and tell them why the change is necessary and how should they implement changes to prevent further danger. It makes positive atmosphere even it is not acceptable by all of them at that time. If you do not do these it may cause negative perception, disengagement and makes changes tougher to implement.
Include employees in feedback loop. Many companies do surveys to get feedback from customers by via the Web, over the phone or with suggestion box to make sure how their products and services perceived in the market but they usually do not communicate and inform results to people who are actually doing the selling and presenting the brand. This situation produces no chances to implement the necessary changes.
Make communication personal. Many managers are loosing chances to make good impression to their employees just sitting in their offices instead of meeting them face to face. Opinion Research are suggesting to contact personally with your employees at least once a week.
Finally, if you want to know whether you are communicating enough with your workers Reilly director of Opinion Research recommends you ask: “Are you getting enough information to do your jobs effectively?” Then do not forget to make special attention to the answers.

Opinion

In text book says that we are not living in vacuum, we are interacting with other people and we need a communication with others especially with our staffs in the organization. Definition of Business is achieving organizational goals through people. And this article reveals what is the main internal problem in the organization that makes consequences to achieve these goals. The problem is communication. I also agree that when people feel comfortable and confident work hard and achieve their full potential. Comfortable and confidence comes by communicating and by knowing thought of others and putting it into action that they can know they are important. Also I understand that it is very important to always to make sure to which direction company is going, what kind of changes they should do in order to reach the final point and what they think about the process. In other hand there might occur the questions when employees have not sufficient information about products and services they presenting. In this case book focuses to educate employees before present our service and product so we can succeed and gain customers trust.

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