Predicting the Apple brands by 2013
Apple Daydreaming Report Predicts Move Toward Home Devices
/ summary /
According to the Apple fans purchasing tendency, the Forrester Research draw a crystal ball in a new report that imagines the Apple products of 2013. The research firm uses the company's recent history as a guide to forecasting.
Forrester's conclusion: While much of Apple's great successes have been mobile products such as the iPod and the iPhone, the company will seek to colonize rooms throughout the home.
Among the new products Forrester predicts Apple will create are wall-mountable digital picture frames with small high-definition screens and speakers that wirelessly play media, including photos, videos and music, stored on a computer elsewhere in the home.
For the bedroom, Apple "clock radio" pipes in music and other media across a home network. Possible, too, is an "AppleSound" universal remote control, also with a touch-sensitive screen, that lets users browse their music collections and change the songs playing through their stereo as they stroll around the house. This latter technology is already available in primitive form through an application of Apple's iTunes program.
Forrester also thinks Apple could extend into the home the technical assistance currently offered by "Genius Bar" personnel in Apple retail stores. Apple in-home installation services will become especially important as its array of products for the home grows.
Moreover, one long-running prediction proved that Apple might make a television set. Apple will one day get into the business as conventional TV makers start to integrate into their sets the ability to surf the Web. Apple already designs computer displays that are as large as some HDTVs.
Researchers think Apple could simplify the traditional functions on TV sets, like the bewildering electronic programming guides that list the hundreds of channels available to viewers. "Most people find operating high-quality TV systems incredibly awkward”
My opinion
It's interesting thinking about what could be Apple’s next digital invention in five years. Apple has already built strong sustainable competitive advantage its world of delivering display devices. The iPod remains the top MP3 player, with more than 70% of the market, and Apple is now the top retailer of music in the nation. Less than a year after entering the cell phone business with the iPhone, Apple became the second-largest provider of smart phones in the U.S. I don’t know exactly whether my opinion is right or not. But since the company has succeed its current market, it should innovate new products for its not only existing market but also new market to increase its wallet share. As time goes today’s star products sale rate would be decreased. At that time use its large lucrative products as cash flow to produce new star product to remain its competitive advantage and number1 retailer position.
Reference: http://online.wsj.com/article/SB121140284684611795.html?mod=fpa_mostpop,
Apple Daydreaming Report Predicts Move Toward Home Devices
/ summary /
According to the Apple fans purchasing tendency, the Forrester Research draw a crystal ball in a new report that imagines the Apple products of 2013. The research firm uses the company's recent history as a guide to forecasting.
Forrester's conclusion: While much of Apple's great successes have been mobile products such as the iPod and the iPhone, the company will seek to colonize rooms throughout the home.
Among the new products Forrester predicts Apple will create are wall-mountable digital picture frames with small high-definition screens and speakers that wirelessly play media, including photos, videos and music, stored on a computer elsewhere in the home.
For the bedroom, Apple "clock radio" pipes in music and other media across a home network. Possible, too, is an "AppleSound" universal remote control, also with a touch-sensitive screen, that lets users browse their music collections and change the songs playing through their stereo as they stroll around the house. This latter technology is already available in primitive form through an application of Apple's iTunes program.
Forrester also thinks Apple could extend into the home the technical assistance currently offered by "Genius Bar" personnel in Apple retail stores. Apple in-home installation services will become especially important as its array of products for the home grows.
Moreover, one long-running prediction proved that Apple might make a television set. Apple will one day get into the business as conventional TV makers start to integrate into their sets the ability to surf the Web. Apple already designs computer displays that are as large as some HDTVs.
Researchers think Apple could simplify the traditional functions on TV sets, like the bewildering electronic programming guides that list the hundreds of channels available to viewers. "Most people find operating high-quality TV systems incredibly awkward”
My opinion
It's interesting thinking about what could be Apple’s next digital invention in five years. Apple has already built strong sustainable competitive advantage its world of delivering display devices. The iPod remains the top MP3 player, with more than 70% of the market, and Apple is now the top retailer of music in the nation. Less than a year after entering the cell phone business with the iPhone, Apple became the second-largest provider of smart phones in the U.S. I don’t know exactly whether my opinion is right or not. But since the company has succeed its current market, it should innovate new products for its not only existing market but also new market to increase its wallet share. As time goes today’s star products sale rate would be decreased. At that time use its large lucrative products as cash flow to produce new star product to remain its competitive advantage and number1 retailer position.
Reference: http://online.wsj.com/article/SB121140284684611795.html?mod=fpa_mostpop,
Apple Daydreaming: Report Predicts Move Toward Home Devices by Nick Wingfield, May 23, 2008
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