One of the features of Amazon.com that led it to such a success is cutomers' information gathered and classified by the data base. Here is a another product that was rather unpredictable using customers' information about preferences.
TiVo is a video recorder. However, it is very much different with video recorders that we know. It doesn't need tapes to put in. Two or more programs can be recorded at same time. It is linked to lagular cable TVs and can search for desired program using a system called Universal Swivel Search scaning hundreds of cable channels and the Web. It is designed in a way that it cannot find pay-to-view programs by satellite providers.
The most outstanding feature about the product is that, like the system of Amazon and so many other successful businesses, it remembers what a particular user watched previously! It seldomly informs the list of programs of preference to the watcher.
TiVo is a solution to the problem of audiences with watching TV. It was hard to know what kind of program is on air at what time, and if one missed the time, couldn't return the time and watch the program he wanted. Furthermore, even if he decided to record a program, it needed tons of time and effort (at least he might feel this way) just to watch one program which most of the time is not worthed. Considering TiVo is able to free customers from these problems, the product delivers a big value to them.
The marketer should have gone through a reasonable brain storm that he reached to such a good solution!
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