In the basement under the offices of founders William Hewlett and David Packard, there is a mistarious room full of giant screens around the wall giving a feeling to visitors they are in some kind of a wonderland. The place is for younger program designers to hang out hoping right ideas would come.
The executives of HP slowly starts to say that they were too busy to make high functional computers and other products to show supreme functionality. As a consequence, HP has became synonymous with complacency and high costs. They said old program designers made technologies and products, expecting customers to buy them. However, top executives come to realize that they are missing something very basic in their marketing, saying "We were missing the DNA of an organization that had its finger on customer desires!"
So the company is trying to support and provide "Innovative Progam Office" as a prototype to feel cutomers' need again having a slogan "The computer is personal again."
My Opinion
How in the world playing in a basement full of giant screens all over the room helps anyone to come up with what customers want?? Reading the article gave me a lesson. I was missing a whole point thinking having a superior advantages over technology can give a company sustainable advantage. I was wrong. The first thing of Marketing was to know what customers want and to fulfill that want... Marketing was setting direction of a company... The room..one of Innovative system to creat Personal system was one of the company's idea to promote their product to meet customers want...
The executives of HP slowly starts to say that they were too busy to make high functional computers and other products to show supreme functionality. As a consequence, HP has became synonymous with complacency and high costs. They said old program designers made technologies and products, expecting customers to buy them. However, top executives come to realize that they are missing something very basic in their marketing, saying "We were missing the DNA of an organization that had its finger on customer desires!"
So the company is trying to support and provide "Innovative Progam Office" as a prototype to feel cutomers' need again having a slogan "The computer is personal again."
My Opinion
How in the world playing in a basement full of giant screens all over the room helps anyone to come up with what customers want?? Reading the article gave me a lesson. I was missing a whole point thinking having a superior advantages over technology can give a company sustainable advantage. I was wrong. The first thing of Marketing was to know what customers want and to fulfill that want... Marketing was setting direction of a company... The room..one of Innovative system to creat Personal system was one of the company's idea to promote their product to meet customers want...
No comments:
Post a Comment