Brown Starbucks!
Angel-in-Us, Tom N Toms, Coffee Beans, Java Express...These are all well known coffee shops which are successfully estalished as a culture in modern people's daliy lives. Best of all these coffee makers, without any doubts, is Starbucks. However, Starbucks has been criticised for their high price. Finally, they made a brave decision to give further satisfaction to their customers by changing the color of their brand logo.
Starbucts, as we learned, is selling not only coffees and muffins, but also planting American culture into Korea. As many other competitors came into the market giving other alternatives to Starbucks' customers, higher price became more stressful and burdensome.
Opinion
I am sure this one brave action of changing the color of Starbucks logo will bring consequences other than just ease the criticism. Starbucks currently is almost a fashion now in Korea. Anyone can easily assume that fashionable Korean will find a way to make themselves look more cool with new Starbucks logo.
It was a surprise for me to see a company with so strong brand power, such as a Starbucks to change their previous existing brand logo. The article says that Starbucks will provide a new blend of coffee in the cup with brown Starbucks logo. This newer blend will have smoother taste hoping to ease customers' criticism on high price.
Once again, it is always not enough to put more emphasize on brand power that eventually will lead the company to more profit.
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