Nokia researchers didn't quite know what to expect when, in March, 2007, they posted a mobile phone application called Sports Tracker on a company Web site that is open to the public. The program, still a work in progress, was designed to let runners and cyclists take advantage of the global positioning capability included in some Nokia models. Users can record workout data such as speed and distance, and can plot routes.
You've heard of user-generated content? Sports Tracker is an example of how Nokia has begun experimenting with user-generated innovation. That's the premise behind Nokia Beta Labs, a Web site where the Finnish handset maker lets users test the latest smartphone software. Instead of people recording silly Web cam videos for YouTube or inventing frivolous advocacy groups on Facebook, they can help make the mobile Internet more useful.
The researchers said, "Our fear was people would come up with ideas that already existed, like a phone with a camera. But people's suggestions were much more creative."
Opinion
We learned about how important it is to build a relationship and relevence with customers for a business. Nokia is now running the website(Nokia Beta Labs) and a field research to suit personal needs and wants that eventually will build the value to the products. To balance to satisfy niche markets and mass population is left as the homework for Nokia. However, considering negligible cost of such marketing and the huge effect that it will bring, Nokia is bringing an exemplary marketing strategy to the customers and business.
Reference. How Nokia Users Drive Innovation
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