LG beefs up design investment
By Ko Kyoung-tae (kkt@heraldm.com) - The Korea Herald
Summary
LG Group said yesterday it will invest 100 billion won ($100 million) in the product design this year, up 14 percent from a year ago. The Seoul-based conglomerate said it also plans to hire about 60 designers to expand the number of design staff to 700 this year. LG's affiliates have long been producing reliable mass-market electronics and consumer products, which have helped the firm establish a global sales network in a short period of time. The group now looks to set consumer trends by more aggressively marketing innovative products. Koo stressed that the affiliates can secure a larger customer base by offering more creative and differentiated designs. "Design will be the biggest competitive edge to spearhead the transition in the future. We should create innovative designs to tap latent consumer demand and guide their lifestyles," he said during a meeting with group executives last year. The company also diversified the design tasks into its overseas design staff, aiming to better meet local demands in the global market. LG Group won a total of 80 design awards at home and abroad last year alone.
My Opinion
I agree with Koo's idea, the CEO of LG Corp,. As Prof. Lee always stresses in the class, design is very important part of promotion. We have designed several stuffs throughout this semester. When I design something, I can feel that I am living. It gives me lots of pleasure.
For few weeks, I have prepared for the LG global challenger competition. While I was preparing the competition, I focused on not only contents but also design. So we used Adobe Illustration for designing the report. I learned how to use Illustration from one of my team member. It was great opportuny to learn that kind of fancy tool! Anyway, thesedays the importance of design is increasing! There are many products which were successful because of beautiful design such as LG CYON Chocolete phone , etc. As a savvy marketer! we should realize the importance of design when we market something.
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