The importance of customers
by Lee Hyunggyu
Company 고객아이디어로 대박 터뜨린 기업들
Economic Review(http://news.naver.com/main/read.nhnmode=LSD&mid=sec&sid1=101&oid=093&aid=0000005291)
07-06-28
Marketing is the study which deals with the ‘value’. That is, marketing is to creat the value(product), evaluate it(price), and deliver it(place) to customers(promotion). Normally, the ‘value’ is produced by companies and consumers are just delivered the value. However, there is companies who enparticipate the customers to the process of creating the value, and had a great effect.
Summary
LG electrics called for the ‘cyon prosumers’ by internet and gathered the idea needed for the development of cell phone. The company applied their ideas and produced the Chocolate phone, which was sold over 10 million. In the next project Shine phone, they called the prosumers again, and succeeded again.
Mando map&soft, the navigation tool company of korea, has opened the website of their product, Mappee, and has applied the customers’ opinion to the product. It reduced the R&D cost about half times, and at the same time, it lead the promotion effect. Consequently, the company has been growing over twice at each year.
“it can reduce the development cost and risk, to apply the consumer’s opinion actively to the development and produce; it also makes consumers active to the promotion of the product, so companies can take two merits both by development and by marketing
Opinion
The examples show the importance of finding the customer’s needs. The core of marketing is to give what customers want. Applying the opinion of customers has more power of evoking Action than putting ads to make them have Attention, Interesting, and Desire. I’ve learned that to fulfill the needs of the customers is more important than just making high-quality goods, in persuasive the customers to open their wallet.
Company 고객아이디어로 대박 터뜨린 기업들
Economic Review(http://news.naver.com/main/read.nhnmode=LSD&mid=sec&sid1=101&oid=093&aid=0000005291)
07-06-28
Marketing is the study which deals with the ‘value’. That is, marketing is to creat the value(product), evaluate it(price), and deliver it(place) to customers(promotion). Normally, the ‘value’ is produced by companies and consumers are just delivered the value. However, there is companies who enparticipate the customers to the process of creating the value, and had a great effect.
Summary
LG electrics called for the ‘cyon prosumers’ by internet and gathered the idea needed for the development of cell phone. The company applied their ideas and produced the Chocolate phone, which was sold over 10 million. In the next project Shine phone, they called the prosumers again, and succeeded again.
Mando map&soft, the navigation tool company of korea, has opened the website of their product, Mappee, and has applied the customers’ opinion to the product. It reduced the R&D cost about half times, and at the same time, it lead the promotion effect. Consequently, the company has been growing over twice at each year.
“it can reduce the development cost and risk, to apply the consumer’s opinion actively to the development and produce; it also makes consumers active to the promotion of the product, so companies can take two merits both by development and by marketing
Opinion
The examples show the importance of finding the customer’s needs. The core of marketing is to give what customers want. Applying the opinion of customers has more power of evoking Action than putting ads to make them have Attention, Interesting, and Desire. I’ve learned that to fulfill the needs of the customers is more important than just making high-quality goods, in persuasive the customers to open their wallet.
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