LG ties up with Benz for marketing
LG Electronics Inc. has partnered with German carmaker Mercedes-Benz and plans to hold joint marketing events in China and other Asian countries, the Korean company said yesterday."The joint marketing with Benz is part of LG`s efforts to target the premium market in Asia," said Nam K. Yoo, head of LG Electronics China. Benz`s luxury automobile brand, which combines advanced technology and classic designs, suits LG`s Art home appliance series well, he said.LG`s refrigerators, air conditioners, washing machines and other home appliances will be displayed in Mercedes-Benz showrooms in 14 major cities in China. Buyers of the latest models of Benz cars until June 21 will be given a free LG refrigerator.The Korean firm said it will expand the joint marketing campaign to Hong Kong, Singapore, Thailand and the rest of Asia.In a similar joint marketing campaign, Samsung Electronics Co.`s SCH-W350 cell phone will be included in the BMW 3 series basic package, Samsung said.
My Opinion
Both LG and Mercedes-Benz are my favorite companies. As you probably know, Mercedes-Benz is one of the best car companies in the world. I think LG made a great decision that LG has partnered with Benz. It will also benefit for Benz to joint Asia marketing campaign with LG which is a famous company in Asia.
According to the article, LG`s refrigerators, air conditioners, washing machines and other home appliances will be displayed in Mercedes-Benz showrooms in 14 major cities in China.
Although, China is not a rich countury, there are a lot of rich people in major cities.
They might like Benz which is luxurious car brand. Because of the high level of awareness of Benz, those people will be considered LG as luxurious brand.
It seems that Both LG and Benz made a great decision.
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