Entry-10 20820014

New Sites Make Shopping a Game
Are you willing to give up the hands-on service of a bricks-and-mortar luxury retail store? limited-time-only access of Internet luxury shopping???

/ summary /

This article is about a number of members only websites have been launched to sell luxury goods at really high discounts by using marketing techniques. Here time plays very important role by providing limited time “ flash sales” offer a new element, turn online shopping into online gaming. Sales like, Kuwait diamonds! Available for 36 hours only, while supplies last!
And yet the sites are pitched as members-only exclusive, and the inspirational products, such as Nina Ricci sunglasses, are aimed at all demographics. The idea is pure wish fulfillment: The purchase buttons to buy goods on Ideeli.com read, "I WANT IT!"
Moreover, Ideeli.com provides special opportunity through the access of its “ private sale game”. Sellers give original handbags sweepstakes-style and sells premium access to "First Row" members who pay $100 a year to get early access to sales via their cell phones.
As well as the brands themselves benefit from the discretion of a private sale. The goods are largely items from the end of the current spring season that companies need to get rid of as they prepare to ship their fall collections. For this reason, Gilt, which has a partnership with the industry's Council of Fashion Designers of America, carefully keeps its goods from showing up high on Google searches. The sites are exposed videos, celebrity images, and links to brands` home sites.
My opinion
I have gained lot of ideas about online promotion and marketing strategy for attracting potential consumers by offering inspirational and appealing words or tactics. Beside this great discounts, there`s a nice opportunity to sell unsold products or inventory.
Actually, luxury brands largely missed the Internet revolution. But recent studies suggest that the wealthy are shopping online these days. A survey by American Express Publishing and Harrison Group found that 99% of wealthy consumers shop online, expecting goods to be discounted at least 30% from store prices.
In the marketing attracting consumers by visual images like show celebrity with that brand apparel or some deceptive words like “ I want it” are very effective.
reference: http://online.wsj.com/article/SB120960195112257963.html?mod=SmallBusinessBuildingAwareness_RelatedStories
may 16, by CHRISTINA BINKLEY