Brands: The Power of Emotion
The savviest marketers understand that successful products appeal to the heart, not the mind
original article
Before I talk about this article, I'd like to talk about the book"Dream Society" at first.
As you know, last year, there was a world conference called "2008 World Knowledge Forum" in Seoul.
The book "Dream Socirty" was written by Rolf Jensen who is a futurologist in Denmark.He was one of speakers at the conference held in Seoul.
When I read this book last year and I got inspired so much.This is a thchnology-driven era now.
However, according to his book, dream society will soon come and change our life style.
Dream society is a new era in which emotion is the most important thing to attract customers.In other words, things related to emotion or story telling will become more important than technology things.
Same as the book, this article tells us the power of emotion marketing.Basically, both book and article say the same point I think.
There are several examples and cases of emotional marketing in the article.
What's driving the purchase decision? the answer would be "emotion marketing"
Like Prof.Lee said in our class, marketing is all about the perception of value.
Now we can perceive the value by using emotinal marketing.
As the article said, we're emotional beings,and we respond to emotional appeals. We should recognize the importance of emotional marketing! as savvy marketers!
The savviest marketers understand that successful products appeal to the heart, not the mind
original article
Before I talk about this article, I'd like to talk about the book"Dream Society" at first.
As you know, last year, there was a world conference called "2008 World Knowledge Forum" in Seoul.
The book "Dream Socirty" was written by Rolf Jensen who is a futurologist in Denmark.He was one of speakers at the conference held in Seoul.
When I read this book last year and I got inspired so much.This is a thchnology-driven era now.
However, according to his book, dream society will soon come and change our life style.
Dream society is a new era in which emotion is the most important thing to attract customers.In other words, things related to emotion or story telling will become more important than technology things.
Same as the book, this article tells us the power of emotion marketing.Basically, both book and article say the same point I think.
There are several examples and cases of emotional marketing in the article.
What's driving the purchase decision? the answer would be "emotion marketing"
Like Prof.Lee said in our class, marketing is all about the perception of value.
Now we can perceive the value by using emotinal marketing.
As the article said, we're emotional beings,and we respond to emotional appeals. We should recognize the importance of emotional marketing! as savvy marketers!
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