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Share the Joy of Smile

Everytime you smile at someone, it is an action of love, a gift to that person, and a beautiful thing said Mother Theresa.

Procter & Gamble have a strong social responsibility to develop strong ties to the society in which we live and work and focusing on children in need. Oral B is cooperating with Samanta Harris on the new project- Oral B Satin Floss. The project will not only promote how to make our smile more brilliant but also will give donation to children medical charity. ‘ I am thrilled to be working with Oral B Satin Floss on this campaign benefiting and to be giving children around the world the opportunity to share their smiles with others”, says Harris. Consumers can log on www.oralb.com/savesmile from 19th of March and help children smile around the globe. For every buyer pledge Oral b Floss will make a donation to Operational Smile. Operational Smile is a worldwide children’s medical charity which founded in 1982 which helps improving health of children and young adults. It has already treated 115000 children born with cleft lips, cleft palates and other facial problems.

Few about product:

The flossing twice a day is important for oral health but also other health issues. One of the benefits of it is clinically proven.

Oral B Satin Floss provides following features:

Satin – like finish is gentle on gums and fingers for your comfort
Easy insert, so you can reach even the tightest spots
Comfortable to handle, even when wet
Available in mint flavor

My opinion

If companies only focused on profit they are no longer to keep their consumers. Procter & Gamble is really sensitive about society where we live and seeking problems to solve benefiting children and entire people who are in need as well. I think by the project purpose and other children focused social help P&G will more appreciated and attracted by their consumers. Even when people use the teeth floss they will think that many children are smiling. They are benefiting their selves by using Oral B Floss and also helping children. Thank you to P&G for giving this opportunity.

Reference:
www.P&G.com/news
www.qoutegarden.com/smiles
http://www.operationsmile.org/